Twitter partnered with Bloomberg for streaming 24/7 video channel

Twitter has teamed with Bloomberg Media to launch a 24-hour news channels in the fall of 2017, according to the report of The Wall Street Journal. The major reason or this deal will see Bloomberg producing news programming specifically for Twitter, mixing live news reported from Bloomberg's Global media with videos posted by verified Twitter users and broadcasting around the globe on time.

Bloomberg Media and Twitter will tout the partnership at their respective Digital Content NowFronts presentations Monday.

Justin Smith, Bloomberg Media's chief executive officer said that "It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network".

The social media company is joining with the global financial news outlet to create a service that will stream news produced solely for Twitter 24 hours a day, seven days a week.

Already, Twitter has been streaming live programming for specific events. The company broadcast 800 hours of programming in the first quarter of 2017, up from 600 hours in the fourth quarter last year.

Twitter COO and CFO, Anthony Noto said that “We really think we can reach audiences that are not paying for TV and are watching television on the go and we think Bloomberg is the perfect partner for us to start with". He said Twitter is a great platform for live video programming live video programming as a way to reach audiences that aren’t paying for standard TV. Noto believes the partnership deal with Bloomberg is perfect.

Smith added that's the kind of news that will get more eyeballs. this stuff also creates new viewers and then bring in those videos ad dollars.