Tumblr is Sold to WordPress Owner Automattic Inc.

• WordPress owner has acquired Tumblr in a low-cost deal and plans to complement WordPress with it.
• The porn ban will remain as is, and the micro-blogging platform will not return to what it used to be.
• Verizon lost a lot from this failed investment, but it was getting worse as more time passed by.

Tumblr, the once-popular microblogging and social networking platform have finally found a new home thanks to a deal between Verizon and Automattic, the owner of WordPress. As it seems, Automattic is the only company who knows what to do with Tumblr, a brand name and platform that Yahoo, Oath, and Verizon Media have all failed to take advantage and figure out how to make money out of. So, Verizon is happy to sell something that has been steadily going down in value for over a year now, even if that means that they will give it away for less than $10 million according to Axios, which makes it a failed investment for Verizon.

As we reported back in May, Pornhub was very interested in acquiring Tumblr and restoring the adult content that had made the platform so popular. This was later banned following the removal of the Tumblr app from the Apple Store in 2018. As much as the promises for the reinstatement of the adult content policies filled Tumblr’s community with hope, the deal didn’t go through for reasons that are unknown to the public, so the social media platform was left to continue its downward spiral.

That is until now, as Tumblr is changing hands and its future is bound to be much different than what it ever used to be. First, the porn ban will not be revoked, so Tumblr will not return to its former glory days, and that has been specifically confirmed. Automattic’s CEO has told the public that they envision a new Tumblr that will become a part of the WordPress platform by complementing it, and possibly also act as an interconnecting link for WooCommerce, Jetpack, Simplenote, Longreads, and other products and services that are under the Automattic umbrella. What exactly is Automattic planning to do with Tumblr remains to be seen, but you can roughly assume it up to a point by linking the micro-blogging social media nature of Tumblr with a well-established blogging platform.

Right now, the 380 million monthly visitors of Tumblr must be feeling confused, as they aren’t sure about what to expect. One thing is for sure though, and that is that the micro-blogging platform has passed onto good hands who have a real vision for it, not just pushing ads and watching the money flow in like the previous owners did.

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