The 1% Club Series 4: Everything we know About the show’s 2025 Return

The 1% Club is returning in 2025 and it’s time for viewers to brush up on their general knowledge and sharpen their logical skills. The hit ITV show, which is hosted by Bafta-nominated Lee Mack, now has a return date and it’s coming back in January of 2025. 

The show will again see 100 competitors in series 4 try to win up to £100,000. However, the path to the prize isn’t easy because the questions are framed in such a way that only the nation's top 1% can get it. So, who will come out as the winner this time? 

The show has won a bunch of awards including the Broadcast Award for Best Entertainment Award, Rose d’Or for best entertainment show, and National TV Award for Best Quiz Show. In this article we will discuss when and where you can catch the show. Along with that, we will reveal more information about it. 

Also, stay tuned as we will keep updating this space with new information as and when it becomes available. 

Release date and Where to Watch 

The 1% Club is returning with series 4 on Saturday, Jan. 25, 2025, at 8:30 pm, on ITV1 and ITVX.

What is The 1% Club About?

The 1% Club is a unique and educational entertainment show that attempts to test a nation’s intelligence through questions which have a right answer. However, along the way, viewers and participants might encounter hilarious wrong answers as well. 

Every season, 100 contestants play for the ultimate £100,000 prize. Viewers can also play along in the app. If they get most of the questions correct, then they can call themselves a part of the nation’s 1% club, which means that they have outsmarted most of the population. 

The show is open to contestants of all backgrounds and ages as general knowledge alone won’t cut it. Players will have to utilize logical thinking to win as well.

This is from the pilot - our first ever question!
Thank you so much for playing along with us since then.
Series 4 starts Saturday 8.30pm @ITV
Let's get everyone watching! 👀
Spread the word.#the1percentclub pic.twitter.com/OLJJyMxwDR

— The 1% Club (@1PercentClubITV) January 23, 2025

Trailer of The 1% Club

A trailer for the latest season isn’t available yet. But we will update this space when it gets released. 

Behind the Scenes

The 1% Club is produced by Magnum Media and created by Dean Nabarro and Andy Auerbach. The series is commissioned for ITV by Sue Murphy, the Head of Factual Entertainment.