According to the CEO of the California-based semiconductors manufacturing giant, Cristian Amon: “By the holidays next year, every flagship handset – at least when it comes to those running Google's Android software and using Qualcomm's Snapdragon processor – will tap into 5G. When we get to exactly this time of year one year from now… we will see every [handset maker] on the Android ecosystem, their flagship across all US carriers will be a 5G device."
In the same time that Apple and Intel are struggling to find a way to speed up the development of their 8161 5G modem chip, Qualcomm has started to make bold statements that can only be perceived as the beginning of a long and excruciating bashing on the marketing court. Of course, today is the second day of the Qualcomm Snapdragon Tech Summit 2018, taking place in Maui, Hawaii, so statements relating to Qualcomm’s new 5G technology are to be expected.
However, Qualcomm hasn’t limited themselves to presenting slides and making promises in this conference, as they have set up a live 5G network supported by Verizon and AT&T for an actual demonstration of the new technology. The 350 reporters, analysts, and Qualcomm’s partners had the chance to take a look at the first 5G prototypes, trying out the devices and getting a glimpse of what 5G can do with their own eyes.
Qualcomm, Samsung, and Android, in general, are all set to lead and also reap the fruits of the 5G boom, while Apple sits on the other side of the spectrum, hoping for a miracle with Intel’s manufacturing process, and maintaining an unwavering stance against Qualcomm in the courts of law. Some see this as a risk, others prefer to look at it as a bet, and the truth is that no one knows what will happen for sure. However, considering the developments in the field combined with the comparison-driven marketing that will inflate by the end of 2019, it is safe to conclude that Apple’s position will get quite dire by that time.
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