
As online privacy concerns grow worldwide, more users are turning to VPNs for protection and unrestricted access to the internet. According to KPMG, 86% of U.S. adults see data privacy as a growing concern, and globally, 68% of consumers worry about how their data is handled. Yet, only 29% feel they clearly understand how companies protect their information.
Amid this climate, PureVPN has been awarded the VPN Trust Seal—a third-party accreditation that verifies its commitment to privacy, security, and ethical practices. Launched in 2023 by the Internet Infrastructure Coalition’s VPN Trust Initiative (VTI), the program promotes high standards across the VPN industry.
To receive the Trust Seal, VPN providers must meet strict criteria across five categories: security, privacy, advertising practices, transparency, and social responsibility. This includes using strong encryption, robust protocols, maintaining a verified no-logs policy, avoiding misleading claims, and supporting open internet access and digital rights.
PureVPN said in a blog post that earning the VPN Trust Seal “is more than a recognition – it’s your guarantee of data protection excellence in a complex digital landscape.” The company added that this achievement “reinforces its position as a leader in the VPN industry” and highlights its ongoing efforts to offer users strong safeguards around data, device security, and identity management.
The company further mentioned that it maintains an “always-on” audit policy, allowing for unannounced inspections to ensure ongoing compliance. It regularly publishes transparency reports on its Trust Center page and implements frequent system upgrades and advanced security protocols.
As a member of the VTI, PureVPN stands alongside other leading VPN services that are actively working to increase accountability and user trust across the industry. The Trust Seal aims to give users clearer insight into how VPN providers operate and the steps they take to protect data.
With VPN adoption rising, especially during times of political instability and censorship, the need for providers to meet both regulatory and trust standards has never been more important. The best VPN services are not only a tool for privacy but also for digital freedom.