Piper Rockelle’s Net Worth in 2025: How rich is the YouTube star Today?

Born on August 21, 2007, in Canton, Georgia, Piper Rockelle Smith rose from beauty pageants to become one of the most recognizable faces in Gen Z entertainment. With her mother and manager, Tiffany Smith, by her side, Piper turned childhood charm into a digital empire—earning millions before she even hit her teens. 

Now based in Los Angeles, the duo’s life and business are in the spotlight again due to recently released docuseries on Netflix titled, Bad Influence: The Dark Side of Kidfluencing. Let’s explore how Piper became so rich & her sources of earning.

From Pageants to the Internet

Tiffany, a single mother abandoned during pregnancy, initially opened a pet grooming shop. But when Piper started winning pageants at age three, Tiffany pivoted—dedicating herself full-time to managing her daughter’s budding career. Piper’s early appearance on Dance Moms and quick rise on Musical.ly (now TikTok) set the stage for her YouTube stardom, leading them to permanently relocate to California.

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Building the Brand

Piper’s YouTube channel, filled with vlogs, pranks, and skits featuring her content collective “The Squad,” became a teen favorite, amassing over 12 million subscribers. At her peak, Piper was reportedly earning $500,000–$625,000 per month (via Celebrity Net Worth) from YouTube, brand deals, merch, and live tours. Companies like Disney, NBCUniversal, and Amazon lined up for collaborations, while Piper’s digital brand expanded into music and acting roles in shows like Mani.

Tiffany and her partner Hunter Hill played a major role behind the scenes—editing videos, securing brand deals, and even managing other influencers in The Squad, reportedly taking a 10% cut from their income. (via Moviedelic)

Controversy and Legal Setbacks

In 2022, Piper’s YouTube was demonetized after 11 former Squad members filed a civil lawsuit against Tiffany and Hunter alleging “emotionally, physically and sometimes sexual abuse.” 

While Piper was not named in the suit, the controversy tarnished her brand and led to a $1.85 million settlement in 2024 (via LA Times). Despite this, she has remained active and successful across TikTok (14.8M followers), Instagram (6.1M), and her BrandArmy subscription page.

Current Income and Net Worth

Even after losing YouTube revenue, Piper’s career remains lucrative. She charges an estimated $50,000–$85,000 per sponsored post and continues to collaborate with brands like Temu, SheGlam, and Halara. On BrandArmy, she offers subscription tiers up to $100/month, likely netting nearly $1 million annually on that platform alone. (via Moviedelic)

At her height, Piper reportedly earned $4–5 million per year. Today, she still brings in $2.5–3 million annually. Factoring in legal costs, taxes, and expenses, Piper Rockelle and Tiffany Smith’s combined net worth is currently estimated at $10 million.

The three-part docuseries Bad Influence: The Dark Side of Kidfluencing is now streaming on Netflix.

Read More: Bad Influence Docuseries: 7 Bombshell Revelations About Momager Tiffany Smith and Piper Rockelle