Kodi, iPlayer and Other Free Streaming Services Lose Popularity as Netflix Continues to Grow
Last updated July 8, 2021
- A recent survey by the IPO reveals that services like BBC iPlayer and ITV are losing popularity as Netflix dominates the premium streaming market.
- According to a recent survey, users are more inclined to pay for Netflix than opt for free services.
- YouTube is the only free service that continues to dominate with a 54% market share while Netflix is currently sitting in second place.
According to a recent survey conducted in the UK, people are moving away from free streaming services like Kodi, BBC iPlayer and ITV in favor of Netflix, which is a paid subscription-based platform. The Intellectual Property Office survey revealed that BBC iPlayer is losing users with 31% users claiming to use the service, down from 35% last year.
YouTube is the only major free platform that is experiencing an increase in users each year. Google’s video sharing platform is currently holding first place with 54% users claiming to use the platform in the past three months. Last year the platform had a score of 51%. Netflix continues to grow with 38% users claiming they used the service, up from 31%.
The survey was conducted before the FIFA World Cup 2018 began, making it likely that BBC iPlayer and ITV currently experience more viewers as Netflix does not have broadcasting rights to the event. Netflix has never chased the sports or live TV genres, and it is unlikely to do so in the near future with the company revealing that they will continue to focus on exclusive TV shows and Movies for the foreseeable future.
The report states that the number of free streaming service users continues to decline year after year. The survey was conducted across 2890 people in the UK. Other streaming services that were involved on the list in the survey include Apple Music, My5, Sky Go, Kodi, Spotify, and All 4. The IPO survey trends reveal that users are willing to pay for premium content for ease of access, making Netflix the number one paid service to go for currently. If you want to catch up on your favorite TV shows and movies, check out our guide to know about the best VPNs to watch Netflix from anywhere.
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