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How to Watch Celebrity Big Brother 2024 (Season 23) Online from Anywhere

Last updated April 18, 2024
Written by:
Lore Apostol
Lore Apostol
Infosec Writer & Editor

Celebrity Big Brother UK is back in 2024 with a new set of famous contestants ready to leave their comfortable lives behind and isolate themselves in a heavily surveilled house. Celebrity Big Brother 2024 (Season 23) premiered in the UK on Monday, March 4, 2024, on ITV1 and STV on TV and ITVX and STV Player for streaming. 

These British services have geo-restrictions and do not work outside their country of origin. For instance, ITVX blocks its content with an error message if you travel abroad or live in another country. This happens because all streaming services know your physical location based on your IP address, so you only need a simple workaround to solve this small issue.

A VPN is a legal tool that lets you stream Celebrity Big Brother 2024 from anywhere, as it works by assigning a new IP address to your device. In this case, running the VPN app using a UK server goes around the geo-blockade ITVX has by making it seem like you're in the UK, which removes the error message.

That said, let's see when, where, and how to watch Celebrity Big Brother UK Season 23 (CBBUK) online from anywhere, why you need a VPN, the series preview, episode guide, trailer, and more.

How to Watch Celebrity Big Brother 2024 (Season 23) Online With a VPN

You can watch Celebrity Big Brother 2024 (Season 23)  online on ITVX with a VPN set to a UK server. Here’s a step-by-step guide:

  1. Sign up for a VPN that works with ITVX (we recommend NordVPN).
  2. Download and install the native VPN app for your device or system.
  3. Launch and switch on the VPN app using a UK server.
  4. Load the ITVX platform and start streaming the title.

Why Do You Need a VPN to Watch Celebrity Big Brother 2024 (Season 23)?

You need a VPN to watch Celebrity Big Brother UK 2024 online because ITVX is geo-restricted outside the UK. 

If you are not in the UK and try to use ITVX without a VPN, an error message will instantly appear on your screen, saying: "Outside the UK? Due to our broadcast and content licenses, you can only watch ITVX in the UK."

ITVX Geo-Block Error Message

A VPN removes the error message by assigning a British IP address to your device. You only need to launch the VPN app and switch it on while connected to a UK server to make it look like you are in the UK. Now, you can stream Celebrity Big Brother Season 23, no matter where you are.

To safely unblock all the live TV and streaming services in a few moments, including ITVX, STV Player, and many more, we strongly recommend NordVPN, one of the best VPNs on the market.

Where to Watch Celebrity Big Brother 2024 UK (Season 23) 

CBB UK Season 23 premiered in the UK via ITV1 and STV on Monday, March 4, 2024, at 9 pm GMT. You can also stream Celebrity Big Brother 2024 on ITVX and STV Player. The debut episode is 90 minutes long, and so are the Evictions.  The rest of the episodes will be an hour long and released on consecutive days, Sundays to Fridays.

We do not have a premiere date for the US, Canada, and Australia. 

Here's where you can stream Celebrity Big Brother 2024 (Season 23):

Streaming Service Monthly Price Starting At Available Locations
ITVX Free (with ads) UK
STV Player Free (with ads) UK

How to Watch Celebrity Big Brother 2024 (Season 23) in the UK

ITV1 and STV broadcasted the debut episode in the UK on Monday, March 4, 2024, at 9 pm GMT. You can stream Celebrity Big Brother 2024 on ITVX for free via the ad-supported Free tier or for £5.99 per month or £59.99 per year with the ad-free Premium tier and get a 7-day free trial. Season 23 also lands on STV Player for free via the ad-supported Free plan. You can go ad-free for £3.99 a month.

These services do not work abroad due to geo-restrictions, but a safe VPN set to a UK server will remove the blockade while traveling outside the UK. 

Can I Watch Celebrity Big Brother 2024 (Season 23) in the US, Canada, and Australia?

No, you can’t watch Celebrity Big Brother 2024 (Season 23) in the US, Canada, and Australia, as these countries don’t have a release date yet. 

But a capable VPN will help you stream Celebrity Big Brother 2024 on ITVX in the US, Canada, Australia, and worldwide once you set it to a UK server.

Can You Watch Celebrity Big Brother 2024 (Season 23) Online Free?

Yes, you can watch Celebrity Big Brother 2024 for free since ITVX is a free-to-access service in the UK.

Celebrity Big Brother 2024 (Season 23) Preview

Celebrity Big Brother UK is one of the many spin-offs of the popular franchise. It follows the same format, with well-known contestants leaving their luxuries behind to live together in isolation, participating in nominations and challenging tasks.  

CBB UK will be hosted by AJ Odudu and Will Best. The first episode will be broadcast live, followed each night on ITV2 and ITVX by the companion show Celebrity Big Brother: Late & Live, which gives viewers additional exclusive content such as the famous evictees first live interview, camera runs, and special guest commentary and debate.

The Live Stream also returns with live footage seven nights a week on the streaming services.

The cast will be unveiled during the Live Launch, but rumors say Phillip Schofield, Chloe Burrows, Katie Price, and Bobby Brazier could be among the participants.

Celebrity Big Brother 2024 Season 23 Episodes 

Final Thoughts

You can stream Celebrity Big Brother 2024 on ITVX and STV Player in the UK, but these services are geo-restricted outside their country of origin, so you need to use a VPN set to a UK server if you travel abroad or live in another country.

We recommend NordVPN since this independently audited VPN offers best-in-class security and privacy features to protect your data online, over 5,800 VPN servers in 50 countries worldwide, stable connections, high speeds, unlimited bandwidth, and more. There’s also a no-questions-asked money-back guarantee policy that lets you try NordVPN risk-free for 30 days.



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