Google To Introduce Video Content and Speed Tweaks to Google News
Last updated June 14, 2021
- Google News is scheduled to get a major refresh with video content and speed tweaks.
- Google is in talks with publishers over the update, and the new features are scheduled for announcement in the Google I/O conference next week.
- The news comes right after Apple News brought in a host of changes including exclusive Buzzfeed content rights and in-house content.
According to reports, Google has been in talks with publishers over a new update for Google News that will bring in video content. The update is scheduled to include a revamp of the Google Play Newsstand app and speed tweaks. The new updates are scheduled for debut at the Google I/O conference next week.
The new update will consolidate Google Play Newsstand with Google News into a new app. The rework will include YouTube news content and also incorporate Google’s AMP technology which allows mobile users to experience faster page loads.
Image Courtesy of Droid Matters
Google is putting in more focus on the news and is trying to partner with publications for content. Using your Google account, you can subscribe to Google-partnered publications to place your subscriptions higher in your Google search results. The company is reported to invest $300 million to combat the problem of fake news on the internet. One of the more recent measures by Google News has been the exclusion of any news sources that exclude or hide country of origin. Facebook has also been trying to adjust the News Feed to prioritize posts from friends, allowing Google to become a stronger partner for publishers.
With the right content, Google could become a much better news platform offering curated content free from fake news and propaganda content. The Google, I/O conference, will detail all of the changes Google has planned for users next week along with new updates that are headed towards Google’s other apps.
All of the above efforts and the News revamp points to Google trying to strengthen relationships with publishers. The move comes right after Apple announced exclusive content for Apple News users. Apple has already partnered with Buzzfeed to allow users to view select Buzzfeed content before the videos are published to other distribution platforms.
