Google to Introduce Gambling Apps on the Play Store by March 2021
Last updated June 14, 2021
- Google will allow gambling apps, casino games, and sports betting platforms on the Play Store.
- Ads for these apps will also be allowed, but their serving will be very strictly controlled.
- The developers of these apps will have to acquire the relevant license in accordance with their country’s laws.
Starting on March 1, 2021, real-money gambling apps, as well as advertisements related to them, will be allowed into the Google Play Store, Android’s official app market. That happens as long as they meet certain requirements, of course, but the door will be opened nonetheless. The apps you should expect to see here include casino games, sports betting, lotteries, and even fantasy sports apps.
Of course, each country and each state has its own laws, so depending on where you’re based, different restrictions or requirements may apply. Google has posted a detailed policy page to lay out what applies in each country, so go ahead and have a look. In most cases, the app developer will have to apply for a license, and you can do that by filling out the relevant Gambling Application Form.
Simultaneously, apps and games that accept real money to give the users a chance to win physical or monetary prizes will now have to secure a license. Otherwise, this will be considered a violation of the new policies. Any apps that secure a license will be automatically passed to the “adult-only” rating, so no underage users will be able to utilize them.
On that note, the associated ads will be strictly controlled, and there should be no promotion of gambling apps/games on apps that are suitable for underage users. For example, a child playing a puzzle game should never get served an advertisement that promotes a real-money casino. This is very important, and hopefully, there will be no errors made on that part.
While everyone has the right to spend their own money the way they want, we can’t help but comment on the dangers this move has during the ongoing social isolation, rising unemployment, psychological despair, and boredom for many people out there. Turning to gambling and having such an easy way to do it comes with great risks to shove yourself deep into financial uncertainty.
