AT&T, which owns DirecTV Now is expected to introduce new monthly plans with a slight increase in price as per a reliable source. AT&T justifies the increase in price with the change in the programming cost. The cost of the monthly plan is increasing by $5 per month and expected to start this August.
As per CordCutters.com, the TV service has sent an intimation mail to the customers last Saturday hinting the mentioned increase in price. Apparently, this will become the first hike since AT&T merged with Time Warner. CordCutter also revealed that DirecTV Now is planning to add another stream for the extra proposed cost. Also, last month, it added a Spanish-language pack as an extra benefit.
DirecTV Now is also planning to add more features to its TV service including parental controls, 100 hours of cloud-based DVR which is currently limited to 20 hours and selected local channels. The company's new pricing is expected to reflect in the subsequent bills.
Despite the fact that DirecTV still has no official app for Android TV, it is available on other major platforms including Roku, Apple TV, Chromecast, and Amazon Firestick. Users can also use their web browsers to access it.
We have also seen other players in the market to announce the change in pricing, including Sling TV, the first over-the-top TV service aimed at cord-cutting.
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