Bad Influence: The Dark Side of Kidfluencing — All we know About the Docuseries Exposing Child Influencer Culture

Netflix recently dropped the explosive trailer for Bad Influence: The Dark Side of Kidfluencing — and it’s already sending shockwaves through the world of social media. Promising to lift the lid on what really goes on behind viral fame, this jaw-dropping docuseries isn’t just about the glitz of likes and views — it’s about the high-stakes dangers hidden behind the ring lights. 

Bad Influence zeroes in on the world of kidfluencers — and the adults who control them — from a never-before-seen angle. Forget cute challenges and prank wars; this series dares to ask the uncomfortable questions about safety, consent, and exploitation. 

Curious about the real stories behind the headlines, or what to expect from this much-anticipated exposé? We’ve gathered everything you need to know — from squad members' recent whereabouts to burning questions. Stay tuned, because we’re keeping this page updated with all the latest revelations as they come to light… and trust us, the full truth is only just beginning to surface.

Release date & Where to Watch

The three-part docuseries arrives on Netflix on Wednesday, April 9, 2025.

What is Bad Influence: The Dark Side of Kidfluencing About?

Bad Influence: The Dark Side of Kidfluencing is a gripping docuseries that pulls back the curtain on the shadowy world of child influencers, centering on the meteoric rise of YouTube star Piper Rockelle and the disturbing allegations against her mother and manager, Tiffany Smith.

What began as innocent prank videos and trendy challenges soon transformed into a multi-million-dollar empire, racking up billions of views. Piper, now 17, started her online career at just 8 years old, quickly becoming a social media sensation with the help of her mom and her mother’s boyfriend, Hunter Hill. She was the face of a content machine—and behind her, a handpicked group of fellow kid influencers known as The Squad.

But behind the scenes, a darker story was unfolding.

Through candid interviews with former Squad members and their families, Bad Influence reveals troubling accounts of manipulation, control, and emotional—and at times, even physical—abuse allegedly orchestrated by Tiffany. Many describe the environment around Piper as cult-like, with intense filming schedules, pressure to sexualize content, and punishments for those who pushed back.

The series also questions the role of parents and managers in the influencer industry, particularly when their children's content draws a largely adult male audience. As Piper’s empire grew, so did concerns about her well-being and that of her collaborators.

Bad Influence uncovers the hidden cost of viral fame and the exploitation that can thrive in the unregulated world of kidfluencing.

Is There a Trailer for Bad Influence: The Dark Side of Kidfluencing?

​The trailer for Netflix's upcoming docuseries, Bad Influence: The Dark Side of Kidfluencing, offers a compelling glimpse into the complex world of child influencers, focusing on Piper Rockelle and her mother-manager, Tiffany Smith.

The opening scene features a director's cue, "It's Piper, go!" followed by a montage highlighting Piper's rapid ascent to fame, with a voiceover noting, "Piper Rockelle is an incredibly popular child influencer... This young lady's amassed more than 10 million followers on YouTube."

The narrative then shifts to Tiffany Smith's pivotal role, describing her as the "momager" who "took these kids to massive viral fame." However, the tone darkens as interviewees suggest underlying issues, stating, "It seemed so innocent, but it wasn't innocent at all."

Concerns are raised about Tiffany's methods, with claims that she "finds people who want to be famous" and then "takes advantage of them." ​The clip also mentions that the kids' channels were pulling in up to $500,000 per month, prompting one commentator to warn, “Things can get very muddy when kids are making an obscene amount of money.” 

The trailer alleges Smith sexualized minors to boost views, noting that Rockelle’s fanbase was largely made up of adult men. “She would be like, over and over, ‘Sex sells. Make it sexy,’” one voice says over footage of kids posing for videos.

Contributors claim Smith controlled everything, from how the kids hugged to how they dressed, and pushed them to film up to 15 videos a day. “It’s like a cult or something, like you can’t get out,” says one woman in a confessional. In the end, another girl warns, “It’s not just these kids. It’s so many others. And if something isn’t done, these won’t be the last kids.”

Throughout the trailer, former members of "The Squad" and their parents provide candid interviews, sharing their experiences and shedding light on the challenges and potential exploitation within the child influencer industry. 

Check out this brand new sneak peek:

Who is Piper Rockelle?

Piper Rockelle is a 17-year-old actress and social media influencer who began her rise to fame at just 8 years old. Before becoming known for her viral content, she appeared in various dance and acting roles on both scripted and reality-style shows. 

With support from her mother and her mom’s boyfriend, Hunter Hill, Piper grew her YouTube channel and social media presence into a multimillion-follower empire, reportedly earning over half a million dollars per month at her peak through brand deals and other income sources. (via Tudum)

What is The Squad?

The Squad was a rotating group of tween content creators who began appearing in Piper Rockelle’s videos around 2017. They collaborated on YouTube content and often promoted each other’s social media channels. As per Tudum:

"Squad members have included Sophie Fergi, Gavin Magnus, Sawyer Sharbino, Hayden Haas, Corinne Joy, Jentzen Ramirez, Claire RockSmith, and Symonne Harrison, among others. Eventually, some members of The Squad moved in with Piper and her mother in order to increase their content output."

Although the videos projected fun and friendship, behind the scenes, tensions grew as some parents became concerned about Tiffany Smith’s behavior—eventually prompting them to pull their kids from the group.

What Happened Between Tiffany Smith, Piper Rockelle, and The Squad Members? 

Tensions between Tiffany Smith and some parents of Squad members began when concerns were raised about how she directed their children’s behavior both on and off camera. According to multiple accounts, Smith would allegedly retaliate against those who questioned her authority.

Over time, several Squad members came forward with serious accusations, and in January 2022, 11 of them filed a lawsuit claiming they had been exploited and “frequently subjected to an emotionally, physically and sometimes sexually abusive environment perpetrated by Piper’s mom,” (via Tudum) per the lawsuit. Smith has publicly denied the allegations. The docuseries explores the background and detailed claims involved in the case.

Where are the Members of Piper Rockelle’s Squad now?

• Piper Rockelle: Despite the legal drama surrounding her mother, Piper remains active on Instagram with over 6.1 million followers. In October 2024, her mother Tiffany Smith reached a $1.85 million settlement with 11 former Squad members who had accused her of “harassment, molestation, and abuse” (via TV Insider) during filming. According to NBC News, Smith denied any wrongdoing as part of the settlement.
• Sophie Fergi: Sophie now co-hosts Girl Talk, a podcast featuring candid conversations between teen girls. The show promises unfiltered takes on everything from relationships and social media to personal struggles and family drama.
• Gavin Magnus: Gavin has pivoted to music, dropping tracks like “PSYCHO” and “Just Me.” Still a strong presence on TikTok, YouTube, and Twitch, he also appeared in Mind Matters, a digital series by The Jed Foundation promoting teen mental health.
• Sawyer Sharbino: Sawyer is juggling music, acting, and content creation. His 2023 EP Manipulate delves into complexities of our modern world, as per LA Weekly. On YouTube, he keeps fans entertained with pranks, challenges, and sibling collaborations.
• Hayden Haas: Though he hasn’t updated his YouTube since 2021, Hayden’s Instagram shows him enjoying a more typical teen life—riding dirt bikes, attending events, getting a dog, and celebrating homecoming.
• Corinne Joy: Corinne recently appeared in Chicken Girls and a 2024 episode of Matlock. She also shared on TikTok that she’s training to become a WWE wrestler, inspired by stars like Rhea Ripley and AJ Lee.
• Emily Dobson: Emily stays active across social platforms, posting lifestyle content, travel vlogs, and trendy fashion. In a recent TikTok, she channeled Sex and the City for a fun, nostalgic fashion tribute.
• Jentzen Ramirez: Jentzen, also a Chicken Girls alum, now stars in the web series Juniors Cafe. His YouTube is packed with entertaining content, from elaborate prank videos to playful challenges with his girlfriend.
• Claire RockSmith: Claire appeared in the series Snowbound and is developing a new venture called iCare by Claire. She recently teased her involvement in Bad Influence with a cryptic Instagram post: “It’s time you finally knew. Everything.”
• Symonne Harrison: Symonne just launched The FriendZone, a podcast she describes as her proudest project yet. “I’ve poured my heart, soul, creative juices & everything I have into this project,” she wrote on Instagram.

Behind the Scenes

Created by Kief Davidson, Bad Influence: The Dark Side of Kidfluencing is a three-part investigative docuseries directed by Davidson and Jenna Rosher. Produced by Decoy Productions and Mid City Films, the series explores the hidden dangers behind the world of child influencers.