An Apple Product Launch Event May Be Coming on March 23

Last updated June 16, 2021
Written by:
Bill Toulas
Bill Toulas
Cybersecurity Journalist

Tech leaker Jon Prosser said on Twitter that according to his "reliable" sources, Apple is going to hold a product launch event on March 23, 2021. That’s only two weeks from now, so the speculation about what could be coming is going rampant.

We know that AirTags are ready, as it was hinted in the recent anti-stalking feature activation on iOS 14.5 beta, so the first candidate would be Apple’s Bluetooth-based tracker for sure.

However, that’s not the only product that is ready for launch, according to the same sources. Reportedly, Prosser has it on good authority that the iPad Pro, the third generation of the AirPods, and also the Apple TV are all ready too. If Apple is to launch all of these products at once, that would be a very rich, interesting, and also pretty diverse event.

Starting with the AirPods 3, the last time we covered any rumors on this product was all the way back in July 2020. The information that we could find back then concerned a new design that would follow the “Pro” styling and also a transition to a new SiP system for better energy efficiency and less space occupancy. A bit earlier, in May 2020, we heard the rumors about AirPods 3 featuring ambient light sensors to be used in sports activities.

What we know about the upcoming iPad Pro is also based on rumors, as always with Apple products, and the main thing is that it’ll feature a mini-LED display instead of the long-sought-after OLED. This product is overdue for a refresh as its sales are being cannibalized by the 2020 iPad Air, which is almost equally powerful and capable as its Pro brother but costs a lot less. Launching this now is somewhat of an emergency.

And finally, the new Apple TV device is also something that we’ve heard a lot about since May 2020, but we are yet to see. Apple almost missed an amazing opportunity to launch a more “beefy” version of the set-top box last year, with everyone staying at home. Back when we were visiting this subject, there were rumors about using an A12X chip, having storage options of 64GB or 128GB, and supporting resolutions of up to 4K.



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