Apple cuts App Store affiliate commission from 7% to 2.5%

Apple has announced that it is planning to reduce the affiliate commission rate on App Store and app purchases from 7% to just 2.5%.

Apple explained the change will take effect May 1 around the world. And the rate will stay at 7 percent for all other Apple media, including music, movies, books and TV shows. The Apple company noted that the "We will also continue to pay affiliate commissions on Apple Music memberships so there are many ways to earn commissions with the program".

The change was announced in an email sent by Apple to participants. The social media behind blink, this new is passed on the Twitter blog.

The lower rate could impact the bottom line of small to medium sized websites particularly those focused on app news and reviews. while in most cases a site will only earn a few cents per download even with the 7% rate, that can still translate into hundreds of dollars with enough readers.

Actually Apple not only concentrates on attracting outside publicity, given the overall success of the iPhone and App Store. The review system is improved alongside iOS 10.3.

App Store affiliate program was an attractive way to get websites on board, this update may not have the best impact on current and future customer relationships for those companies. This changes will apply on bigger app store soon.