Amazon India Announced ‘miniTV’ a Mobile-Only Free Streaming Service

• Amazon launched a mobile-only free streaming service in India called ‘miniTV.’
• The new platform will be ad-supported and features exclusive content from a selection of local creators.
• Amazon is experimenting with this approach as another way to capture more users from India.

Amazon India has announced a new mobile-only streaming service for the Indian audience, called ‘miniTV.’ The new video service is ad-supported, features several content and catalog limitations, and only works in India. Still, since it offers entertainment free of any charge, we cannot complain really. In fact, ‘miniTV’ even comes with some exclusives to make it more alluring and unique.

The list of shows and professionally curated content featured in miniTV includes the following:

• Content from studios TVF, Pocket Aces
• Leading comedians – Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta, and Nishant Tanwar.
• Viewers will be informed on the latest products and trends by tech expert Trakin Tech.
• Fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti.
• Food lovers can enjoy content from Kabita’s Kitchen, Cook with Nisha, and Gobble.

Of course, the above is only for starters, as Amazon is planning to add a lot more in the upcoming months.

To access miniTV, you don’t need to use a separate app than Amazon’s shopping app. This is a different app from Prime Video, Amazon’s main subscription-based streaming platform. Also, although only Android is supported at the time, Amazon promised to add iOS support in the coming months, so it shouldn’t take long for miniTV to appear there too.

If you are interested in content curated for the Indian audience but live outside the country, you could try setting up a VPN on your mobile device and pick a server based in India. Potentially, you may also need to use it to create a new account on the Amazon platform that would make you appear as if you are based in India, but we haven’t confirmed that yet.

The huge Indian market has been under a bombardment of special offers from various streaming giants in the recent past, as grabbing a piece of the pie there means securing amazing revenue potential. Last July, Netflix launched a very lucrative mobile-only plan exclusively for the Indian market, and in November, it held a weekend “StreamFest,” allowing anyone in the country to “test drive” the platform for free. Airtel also operates a low-cost mobile-only streaming service there, and so does e-commerce giant Flipkart.