Univision Launches a New Streaming Platform in 2022
Last updated June 22, 2021
- Univision announced it is preparing to launch a new streaming platform that comes in Spanish.
- It will mix in original premium content, and it will feature a free ad-supported tier as well.
- The new service that was not named yet is set to land in the US sometime next year.
Univision Communications Inc. announced its plans to launch a new global Spanish-language streaming service that would include premium originals and come with free ad-supported and premium subscription-based options. The platform is expected to launch in the US and Latin America in 2022.
The Spanish-language media and content company promises that it will be "home to the largest offering of originally produced Spanish-language content" that unifies VIX, Univision NOW, and PrendeTV and gives full access to Televisa’s content library. Users can choose between an expanded free advertising-supported (AVOD) and an all-new subscription tier (SVOD).
The free trier will be based on PrendeTV, Univision’s current free Spanish-language streaming service, and will feature upgraded quality content in over 100 linear channels and over 40,000 hours of owned content that will also be available in VOD form. It will include premium Spanish-language titles, select originals, some major studio movies, and also news and sports.
The paid subscription offer promises to deliver over 6,000 hours of Spanish-language content and more than 30 exclusive original productions within its first year. These originals are to be developed by some established creators, of which Mario Vargas Llosa, Maria Dueñas, and Santiago Limon were announced momentarily.
Univision also added some valued members to its team. With over ten years of experience in streaming, former Netflix VP of Content Rodrigo Mazon has joined as EVP & GM of SVOD. Another addition to the team was former Disney+ global head of product Michael Cerdá, who joins the company as the new EVP of Product and Engineering, Streaming.
The pricing for the tiers is not yet known, but it will be unveiled along with the platform's name and exact launch date following the close of the Televisa-Univision merger later this year.
Back in February, the company signed for the acquisition of Spanish free ad-supported streaming platform VIX for an undisclosed amount, and the company currently has Univision NOW as a live TV and on-demand paid subscription service for $11/month.
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